The pan-European sport channel Eurosport was ten hours and five minutes live on air from the H.I.S. 2009 World Table Tennis Championships.
During the last four days of competition, more than 8.2 million different European users showed interest in the programme.
Male Dominated Audience
In its post-campaign analysis, Eurosport furthermore speak s of a male and upmarket audience and of a high visibility for the sponsors Butterfly and Liebherr. 40 percent of the spectators were men between 14 and 49 years.
These are good news considering that eventually no player from the old continent picked up a medal.
